Redefining Elegance and Innovation
Redefining Elegance and Innovation
Dubai, UAE – 14th October 2025 – Škoda Middle East has announced the launch of the all-new Škoda Superb in the Middle East, marking the next chapter for the brand’s flagship. Combining timeless design with advanced technology and exceptional comfort, the Superb embodies Škoda’s commitment to delivering premium automotive solutions and outstanding value. Customers can now choose the Superb in both Sedan and Wagon body styles. The Wagon variant offers exceptional practicality and space, making it a positive and unique addition to the market
Superb Wagon – debut in the Middle East
For the first time in history, Škoda in the Middle East is introducing the Wagon variant to its range. The Superb Wagon, also known as the Combi, has been one of the most successful bodystyles for Superb in Europe. The fourth generation of the iconic Superb Wagon comes with a spacious 690-litre boot for even greater practicality, along with the clean, timeless design, cutting-edge technology and the latest driver-assistance systems. With no direct competitor at this price point, the Superb Wagon is specifically aimed at premium and corporate fleets and individuals looking for a unique proposition in the market.
Design and Comfort
With its dynamic proportions, sleek lines, and spacious interior, the Superb offers a sophisticated yet practical driving experience. The exterior has been refined with a broader grille, slimmer LED Matrix beam headlights, and sculpted details that accentuate its stance. Aerodynamic improvements also contribute to efficiency and driving dynamics, while premium paint finishes and alloy designs complete its modern profile. Inside, the Superb elevates the driving experience with Škoda’s latest Virtual Cockpit, heads-up display, and state-of-the-art driver assistance systems. The ergonomically designed cockpit features a new infotainment system with intuitive controls, wireless smartphone integration, and enhanced connectivity options. Prioritizing passenger comfort, the cabin has also been designed with high-quality materials, generous space, and a focus on convenience; making it ideal for both daily commutes and long-distance journeys.
Performance and Safety
Performance in the Middle East will be driven exclusively by the 2.0 TSI petrol engine, delivering 140 kW (190 hp) of power. This versatile engine balances dynamic acceleration with fuel efficiency. Advanced driver-assistance systems and safety features, including adaptive cruise control, lane-keeping assist, and multiple parking aids further elevate the driving experience. With safety remaining at the heart of Škoda’s flagship model, such controls and robust build quality ensure peace of mind for drivers and families alike.
Trim Levels: Variety of trims for everyone
The new Superb will be available in four distinct trims, offering customers a choice between dynamic performance styling and ultimate luxury.
Trim Availability in the Middle East
Superb Sedan will be available in the region from October 2025 in the Selection and Laurin & Klement (L&K) trims, with the Sportline and Essence trims being added to the offering from early 2026.
Superb Wagon, broadening the Superb range, will be arriving to the Middle East in the Selection trim from December 2025, joined by the Sportline trim in early 2026 and the range topper L&K trim being available from late 2026.
The all-new Superb continues Škoda’s 130-year tradition of combining European heritage with forward-looking engineering and innovation, with a growing retail network and a model line-up that now includes the Kodiaq, Kushaq, Octavia RS, and the flagship Superb. Building on its legacy as one of the brand’s most iconic models, the Superb is set to become a key player in the Middle East market.